Burda takes over Sanoma Hearst in Romania
Burda International is to acquire all Sanoma Hearst activities in Romania, which consists of more than 35 titles and 40 online media services.
Burda Romania’s portfolio includes brands such as Practic in bucatarie (Cooking), Casa Lux (Living), Ioana (Women), Gradina mea de vis (Gardening) and will be enriched with international titles including Harper’s Bazaar, Cosmopolitan, Marie Claire, Esquire, Men’s Health, Auto Motor and Sport and National Geographic.
Fabrizio D’Angelo, CEO, Burda International, said: “We are inheriting strong and long established brands in Romania. We now create a modern media company that will be well positioned to exploit the opportunities of the print and digital media markets in Romania in the years to come.”
The transaction is subject to approval under cartel law.
