BurdaCreative and Seven form international content marketing alliance
BurdaCreative and Seven have announced a strategic international alliance, which sets the start for the build-up of an international expert network, serving the fast growing CM ecosystem.
Both companies believe that content, concepts, ideas and trends travel across markets. Therefore joint client and market cultivation will be the nucleus of this cooperation, serving the development of an increasingly international communication perspective on clients’ side, showing in pitches and in daily business.
BurdaCreative CEO Gregor Vogelsang said: “More clients seek brand consistency delivered through content marketing on a global scale. Cross-market creative concepts and internationally deployable technology are essential. The foundation of an international alliance of CM professionals was therefore a straightforward decision, with Seven being the partner in UK that best mirrors our multi-channel and content centric approach.”
Seven CEO Sean King said: “International expansion is an important part of our growth strategy. So we are formalising our sharing of knowledge and innovations to ensure our clients benefit from new ideas, different perspectives and international economies of scale.”
More about BurdaCreative and Seven’s international content marketing alliance.