Cannes will add entertainment and music Lions in 2016

Entertainment Lions and Entertainment Lions for Music, which will have two separate juries and dedicated Lions, evolved out of the former Branded Content and Entertainment category that grew rapidly but struggled to define itself, and didn’t award a Grand Prix at all during the last two of its four years.

“The entertainment part was not up to the same standard as other categories,” said Philip Thomas, CEO, Lions Festivals. “We’re going to try to bring a spotlight and rename it Entertainment Lions to focus on the quality of entertainment. Where we see a creative challenge, we find historically that if we shine a light on it, the best work gets sucked into the Lions.”

Entertainment Lions will cover all forms of audio-visual entertainment, live experiences, gaming, sport and talent.

“And because music is such a key part of the whole industry, we’ll split it out as a separate section,” Mr. Thomas said. “Otherwise it would be too big.”

The two-day Lions Entertainment festival will also offer a space for people interested in entertainment to connect and network, at a time when the festival is attracting more delegates from music labels, TV networks, Hollywood studios and talent management.

“They want to have the conversations as well,” Mr. Thomas said.

He said the juries will be eclectic, including judges from the talent and entertainment space, and some different faces from creative agencies. For instance “lots of agencies have fulltime global music heads,” he said. The two jury presidents haven’t been chosen yet, although Mr. Thomas said the first year they are likely to be former judges who are knowledgeable about the way Cannes works.

Read the full article here

Source: Advertising Age

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