Chart of the week: The growing importance of influencers
A poll by international online marketing platform Tomoson shows that 22% of marketing professionals see influencer marketing as the fastest-growing channel of customer-acquisition. Only nine per cent see email as the fastest growing method, affiliate marketing even less so (five per cent).
Another study by software provider Augure across 32 countries worldwide shows that on average content promotion is the scenario in which most marketing and communication professionals work with influencers. Content creation is second, together with product launches.
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