As people are spending more and more time on their mobile devices, it is only logical that media spending is shifting to mobile as well.
According to estimates published by McKinsey, mobile media spending (that includes consumer spending as well as advertising expenditure) will account for 37% of worldwide digital media spending in 2015. By 2019, when digital media spending is predicted to pass $1 trillion for the first time, the mobile share of digital media expenditure is expected to reach 43%.
In some cases, the mobile shift will come even quicker. Take Facebook for example: The world’s largest social network began selling mobile advertising in 2012 and now, three years later, mobile ads account for three quarters of the company’s revenue.
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