Chart of the week: Almost one third of the world uses social networks
This said, the research company also predicts a decline in social media penetration due to slowing growth: While year-on-year growth stood at 8.2 percent for 2017 the share is set to drop by half to four percent year-on-year growth in 2021. The penetration rate therefore will creep up two percentage points to 73 per cent by 2021. (The source counted in all people who use social media via any device at least once a month.)
Download the chart here.
Data source: eMarketer
Chart source: Statista
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