return Home

Chart of the week: Native's going through the roof

Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. 

The report lists two more winners: email with an increase of 28 per cent and mobile gaining eight per cent.

The biggest decline was registered in programmatic advertising, going down 12 per cent - probably due to advertisers seeking more control over where their ads are placed in the confusingly huge digital advertising market. Also, the overall number of advertisers placing digital ads is down by eight per cent.

Chart of the week 18 July ()

Download the chart here.

Data source: MediaRadar

Chart source: Statista

More like this

Chart of the week: Media and entertainment top in smartphone share

Chart of the week: Millennials are the most prolific digital assistant users

Chart of the week: Photo-centric magazines are doing well on Instagram

[Chart of the week] Smartphones: Where do you read your news?

Chart of the week: How do consumers get to the news?

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • Do publishers and platforms really need one another?

    We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

    8th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site