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Chart of the week: Native's going through the roof

Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. 

The report lists two more winners: email with an increase of 28 per cent and mobile gaining eight per cent.

The biggest decline was registered in programmatic advertising, going down 12 per cent - probably due to advertisers seeking more control over where their ads are placed in the confusingly huge digital advertising market. Also, the overall number of advertisers placing digital ads is down by eight per cent.

Chart of the week 18 July ()

Download the chart here.

Data source: MediaRadar

Chart source: Statista

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