Chart of the week: Sharing through dark social media
Retailers and publishers like sharing, because it promotes their goods, services and content for free. It’s all about customers recruiting future customers. And it’s nice to know how your content gets spread, through which channels, because you can then push the right buttons to promote your content even better.
Research by RadiumOne concludes dark social media sharing amounts to quite a chunk of total sharing. As the infographic by Statista based on RadiumOne’s findings shows, 84 per cent of content is shared through emails and messaging tools, and most of the shares are on mobile devices.
(Note that RadiumOne also provides purpose built software)
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