Chart of the week: Digital news subscriptions are a potent revenue generator

But as our chart shows, the New York Times, next to other national and international news media brands, gives proof to a concept which for many is the key to survival for independent journalism.

Whilst international English language newspapers like the New York Times or the the Wall Street Journal are topping the list subscriber-wise, the ranking shows that digital subscriptions also are a valid tool for national newspapers to generate revenue. Ranking fifth, Germany’s Bild boasts almost 400,000 subscribers – each paying the equivalent of US$5.83 per month.

This week’s chart comes from the first ever Global Digital Subscription Snapshot, a research study produced by FIPP and CeleraOne.


Chart of the week 16 July 2018 ()


Download the chart here.

Chart by Statista

More like this

Digital subscription revenue displacing digital advertising as a core revenue stream

Chart of the week: Marketers have yet to embrace Snapchat

Chart of the week: How public and journalists’ views on the media’s duties diverge

Chart of the week: Is TV’s reign nearing its end?

Chart of the week: The acceptance of paying for news is growing worldwide

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x