Chart of the week: From magazines to multi-media brands
Indeed there has been an ongoing industry-wide transformation driven by digitalisation: Whereas it used to be the case that the printed magazine was the epicentre of all other business, now magazines have morphed into multi-media brands, of which the printed magazine is just one (albeit important) asset.
The chart below based on findings by Folio shows how the magazine business has changed in the 10-year period from 2004 to 2014 by listing the diverse sources of revenue.
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