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Chart of the week: Ad blocking bigger in Continental Europe than in UK

Ad blocking isn’t very popular with publishers. Suppressing online ads could develop to become a real problem as revenue from online ads would be in jeopardy. In turn blocking users who block ads doesn’t seem to hold a long-term solution, as locking out users would infringe on site traffic. There doesn’t seem to be a well thought out strategy to counter the ad blocking trend, at least for the time being.

Especially in Continental Europe, ad blocking seems to be trending, with the two most populous nations, Germany and France, at the helm of the list. There, close to or even more than a quarter of users surfing the web with their desktop devices seek to avoid advertising. In the UK and US users don’t seem to mind ads as much. But still some 10 percent use blocking software to rid their screens of unwanted content.

Ad blocking bigger in Continental Europe than in UK ()

Download the chart here.

Source: Statista

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