Chart of the week: Magazine ads the least unpopular

On the upside, as the below infographic shows, magazine ads win the (un)popularity contest, with only 18 per cent of those polled disliking them.

Chart of the week less popular ads ()

Perhaps native ads really are the way forward, at least in the digital world, because this content doesn’t stick out as much, is less likely to get in the way and engages the user with information he or she is at least marginally interested in.

More about the study.

Download the chart here.

Source: Statista

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