Joie Healy is a Senior Manager of Social Media Communications at Cisco and manages the social media team and produces content for Cisco’s Technology News site as well as other corporate communications channels. Prior to Cisco Joie worked at NBC for 15 years.
***Joie Healy will be among speakers from around the world at Native Advertising DAYS from 8-10 November in Berlin. As a member of FIPP, you are entitled to a discount of €100 discount on the ticket purchase to the Native Advertising DAYS event by using the promo code FIPP17. Get your discounted ticket here***
What is the most important lesson you have learned about social media at Cisco?
Take chances! No matter if you are a tech company, B2B company or consumer company your audience always engages with great content. Images and great storytelling are always key so remember to take chances and continue to push the limits.
What do you think publishers, brands and advertisers most commonly ‘get wrong’ about social media?
I sometimes believe we over think things and instead need to take a step back and look at the content we, ourselves, are engaging with on social. If the content doesn’t make me want to stop and pause while scrolling through my feed then why would anyone else stop and pause?
What’s your best advice regarding measuring the effect of social media and spending money wisely on social media distribution?
If you find something that works once, do it again. A lot of times our own audience doesn’t catch on the first couple of times we do something so why not try it a few more times. It’s sort of like that saying “tell the audience what you’re going to say, say it, and then tell them what you’ve said.”
Where do you see social media going in the coming years — will Facebook be challenged?
Who the heck knows! Social is moving so quickly and evolving constantly. It is hard to keep up but also fun to be a part of it. Facebook is doing a great job reinventing itself, right when you think they are out of the game they come right back. I think Facebook lives were a great addition and I’m excited to see what is next.
Why should attendees at Native Advertising DAYS absolutely not miss your presentation?
I love what I do and hope to bring tips and insight to those attending. I think my experience in broadcast news for so many years has helped me tremendously and I bring a fresh perspective to marketing and storytelling.
***Meet and hear more from Joie Healy at the Native Advertising DAYS in Berlin. Register now using your FIPP member promo code FIPP17 to receive a discount of €100***
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