UK-based Content Marketing Association (CMA) has appointed Clare Hill as its new managing director.
The appointment follows the rebrand of the association last year from APA to reflect more accurately the work of its members and the content marketing proposition.
Hill has more than 12 years of experience in media, marketing and management, most recently working for ITV as UK director. In her new role, Hill will be responsible for attractive a greater diversity of members.
Said Hill: “As the leading content marketing association in the world, the CMA represents an industry at the forefront of consumer engagement. I am very much looking forward to working with the team and our members to carry on promoting the growing value of this exciting industry.”
Clare Broadbent, chairperson, CMA said: “This in an incredibly exciting time for both the association and the content marketing industry which has been transformed in recent years through the emergence of new technologies and innovation. Clare’s experience will help drive the association and we look forward to welcoming her to the CMA team.”