ComScore’s Industry Trust Initiative is designed to enable trusted transactions of quality advertising between buyers and sellers.
Publishers who are comScore clients are able to privately view their own Trust Profiles in the comScore interface. This publisher-only view gives each publisher insight into their own Trust Profiles, and the opportunity to see how these sites are represented in programmatic platforms.
“Despite the ongoing innovation and growth in digital advertising, the industry is increasingly in need of greater transparency when it comes to advertising being bought and sold, especially in programmatic environments,” said Serge Matta, CEO of comScore. “Buyers want to know that there is consistent quality across the inventory they are buying, ensuring that their money and impressions are not being wasted. Sellers want to get full value for their quality inventory.
“As an independent measurement company, we believe that offering consistent, independent metrics in both programmatic and direct environments will instill greater confidence in the industry. The Industry Trust offers a proactive way to elevate quality inventory and create a trusted marketplace that better serves both buyers and sellers.”
ComScore will be introducing additional products as part of the Industry Trust Initiative later this year, including a seller certification program. All products are designed to help both buyers and sellers create a high quality programmatic environment.