More than 20 brands in the Condé Nast’s portfolio created videos to kick-start the campaign, which ultimately engaged its staff all over the world as well, as international celebrities including Justin Bieber.
The social curation platform used to manage the campaign’s responses in real-time is Socius – a Nordic startup designed for publishers to tell stories using social media.
According to Socius, the campaign has so far generated more than 43,000 tweets and 1.5m Facebook video views.
See the campaign here.
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