Condé Nast International launches GQ Middle East
Abu Dhabi-born, Adam Baidawi will oversee the editorial direction of GQ Middle East as the youngest editor-in-chief of the brand. Baidawi commented, “Our vision for this GQ is to bring the world to the Middle East and the Middle East to the world. We’re exploring this region with fresh eyes to both inspire and reflect our reader: the modern, accomplished man.”
The dual-cover launch edition features Emmy- Award winning Egyptian-American actor Rami Malek, recognised for his role on Mr. Robot. The launch issue is full of original editorial content, including a previously unseen photo essay from 1960s Afghanistan, a fashion shoot with Saudi film producer Mohammed Al Turki, essays from across the Arab world, a guest fashion column from Tan France, and an expansive interview with award-winning Lebanese director Nadine Labaki.
Baidawi continued, “The multimedia content created for GQ Middle East reflects the region itself: smart, stylish, challenging, familiar and always, always evolving.”
The launch will be accompanied by a 12-week series of experiential events covering the key pillars of the brand – style, watches, sports, culture and fine dining. As part of the celebrations, GQ Middle East will host a launch event on 17 October as well as an exclusive dinner at a secret location on a private island off the coast of Dubai.
Karina Dobrotvorskaya, executive director editorial development at Condé Nast International remarked, “Condé Nast International is thrilled about the launch of a new GQ. As one of our leading brands, GQ helps define the role of a modern man in a fast-changing world. The Middle East is an incredibly dynamic and vibrant region, full of passion, curiosity and an appetite for fashion and luxury, but also full of different lifestyle standards. GQ Middle East will combine international fashion and publishing expertise with the local tastes and aspirations.”
GQ Middle East is the twenty-first edition of the multimedia brand worldwide. The magazine will be available to purchase on newsstands on 4 October in Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman and Lebanon.
Condé Nast International is a member of FIPP.
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