Condé Nast launches branded content shop powered by editors
Media companies that produce ‘branded’ content on behalf of marketers typically keep their native ad units separate from the news side. The idea is to ensure business pressures don’t compromise editorial integrity.
In this vein, Condé Nast has unveil ‘23 Stories by Condé Nast,’ a branded content studio. The company will have editors from its magazines work directly with marketers to produce branded content. It’s hoped this will appeal to advertisers who want to create native ads that blend in well with the rest of a publisher’s content.
Read the rest of this story at WSJ.
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