Condé Nast launches branded content shop powered by editors

Media companies that produce ‘branded’ content on behalf of marketers typically keep their native ad units separate from the news side. The idea is to ensure business pressures don’t compromise editorial integrity.

In this vein, Condé Nast has unveil ‘23 Stories by Condé Nast,’ a branded content studio. The company will have editors from its magazines work directly with marketers to produce branded content. It’s hoped this will appeal to advertisers who want to create native ads that blend in well with the rest of a publisher’s content.

Read the rest of this story at WSJ.

Condé Nast is a FIPP member.

More like this

We recently launched the new (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to on a regular basis, get in touch with our communications manager, Amy Duffin.

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x