Norton comes to Condé Nast from AOL, where he led global media sales for the past seven years. Based in New York, the appointment takes effect on October 17 and Norton will report to Condé Nast president and CEO Bob Sauerberg.
“By organizing the company’s numerous revenue operations under Jim, Condé Nast will be well positioned to quickly respond to the dynamic marketplace and our clients’ needs,” said Sauerberg. “Jim brings a great understanding of the complexities of running a massive sales enterprise and the importance of data-led sales products to maximize our effectiveness. His digital and video media expertise, vast relationships with top global advertisers and commitment to business innovation, will be instrumental in our continued transformation into a next generation multi-media company.”
“I am excited to work with the creative, award-winning talent at Condé Nast and to harness the power of their brands for clients,” said Norton. “Condé Nast is second-to-none with its unique combination of premium brands, upscale audiences, rich data and branded content solutions. In every audience segment – food, fashion, beauty, design, culture, entertainment, technology and news, among others – Condé Nast is a category leader, and the potential to craft innovative, cross-portfolio marketing partnerships is limitless.”
Condé Nast’s award-winning branded content studio – 23 Stories – has developed and produced numerous high-profile campaigns for a wide range of clients including Cadillac, Jaguar, Gucci, Chanel, Microsoft and American Express. Additionally, Condé Nast has significantly expanded its suite of ad and data products with the recent introduction of Condé Nast Spire. The new and innovative data offering identifies, targets and optimizes correlations between consumers’ content consumption and their purchase activity, and gives Condé Nast a deeper understanding of overall consumer behavior and attitudes from inspiration through purchase. Norton will be charged with maximizing these proprietary assets to effectively drive meaningful commercial returns for Condé Nast’s marketing partners and clients.
Norton has more than 25 years of experience in media sales and marketing. In his most recent role at AOL, he managed the global media sales team responsible for selling digital content media to advertising agencies and global businesses, with a team of more than 1500. Norton’s sales and client service expertise spans programmatic and platform based media, as well as branded content and premium ad experiences – including native, customized content, original video and innovative ad formats.
Condé Nast is a member of FIPP.