Condé Nast UK launches GQ Video

GQ Video launches as a dedicated channel together with a re-branded YouTube presence and availability on other sharable channels. 

GQ Video ()

Key elements of the new GQ site include:

  • Infinite scroll on all devices, plus quicker loading
  • Reconfigured sections to enhance user engagement (Fashion; Watches & Jewellery; Grooming and Fitness; Lifestyle; Cars & Motoring; Culture and GQ Video)
  • Bespoke ad formats redeveloped for mobile optimisation
  • Sticky ads and lazy-load ads for better viewability
  • Greater native and custom solution capabilities

Wil Harris, head of digital at Condé Nast said: “Delivering the GQ look and feel online while maximising a dynamic news agenda and luxury lifestyle content for an audience on the move, the reimagined is a reminder of how successfully Condé Nast adapts to changing audience habits.  This mobile first strategy will subsequently be rolled out across other brands very soon.”

Source: Condé Nast

More like this

Condé Nast Digital boosts revenue with programmatic

Condé Nast highlights creativity in brands with social campaign

Condé Nast and Hearst Magazines partner to create PubWorx

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x