Condé Nast UK launches GQ Video
GQ Video launches as a dedicated channel together with a re-branded YouTube presence and availability on other sharable channels.
Key elements of the new GQ site include:
- Infinite scroll on all devices, plus quicker loading
- Reconfigured sections to enhance user engagement (Fashion; Watches & Jewellery; Grooming and Fitness; Lifestyle; Cars & Motoring; Culture and GQ Video)
- Bespoke ad formats redeveloped for mobile optimisation
- Sticky ads and lazy-load ads for better viewability
- Greater native and custom solution capabilities
Wil Harris, head of digital at Condé Nast said: “Delivering the GQ look and feel online while maximising a dynamic news agenda and luxury lifestyle content for an audience on the move, the reimagined GQ.co.uk is a reminder of how successfully Condé Nast adapts to changing audience habits. This mobile first strategy will subsequently be rolled out across other brands very soon.”
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