Connecting audiences with excellent content – hear how Bauer Media is doing it
Its business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Their strategy is to connect audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however they want.
Their Entertainment Hub and Motor Cycle News (MCN) will be showcased on the upcoming FIPP London Media Tour, taking place on 23-25 May.
The Entertainment Hub is celebrating its two year anniversary. It sits at the heart of Bauer Media capturing and sharing the excellent content its brands are producing and providing integral content producing services to them. Delegates on the FIPP London Media Tour will learn:
- How they have enabled joined-up conversations group-wide to present strong pitches to the entertainment industry, amplifying Bauer’s access to key talent and boosting our reputation externally.
- How they work with our network of stations both nationally and internationally, providing daily entertainment updates as clips and also as bespoke self-produced bulletins. The importance of digital, social and working with the magazine and lifestyle teams.
- How they are developing a group-wide content management system to further enable sharing content, accessible to all.
- The added value the Entertainment Hub provides, working with Bauer’s commercial teams from pitching to implementation.
Also in the Bauer session of the Tour, Rob Aherne, MD Motorcycling, Bauer Media, will reveal how MCN has evolved from specialist newspaper to multi-platform, multi-touchpoint consumer business. He will cover:
Print: facing into the headwind
Maintaining profitability from MCN’s 60-year-old core business against a backdrop of market and digital disruption.
Digital: running to keep up with the audience
How relentless focus on ROI has driven the evolution of MCN’s digital strategy, alongside the needs of the brand’s consumers and advertisers.
Events: from brand extension to profit centre
Why MCN has moved live events to the centre of its business – a process that has involved everything from re-inventing failing assets to creating brand new shows.
Affiliates: what’s worked – and what hasn’t
The lessons learned from moving the MCN brand into new partnerships in everything from merchandising to paid-for video.
Bauer Media is just one of 12 media and digital companies who make up the programme for the London Media Tour programme. To read who else is on the Tour, click on the ‘Programme’ tab, on our website.
Who should attend the London Media Tour?
Media executives who want to gain insights, be inspired and take away ideas of how they can develop, monetise and grow their own brands and businesses.
Email: Christine Huntingford or Jenny Stubbs
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