The dilemma being, that it’s hard to measure creativity in numbers. How long do you give people to be creative until their ideas need to be monetised? What’s the return of investment of letting somebody lie in the hammock for half a day to come up with a brilliant idea? Can you be truly creative if at the end of the year you’re being paid based on the numbers you churn out?
You’ve got to believe in something strongly and have trust in your employees to let them on the creative loose. While productivity is seen as the killer of creativity, things need to be thought up and created before they can be produced and counted.
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