Future is adding two cycling brands to its consumer portfolio: Cyclingnews and the magazine Procycling, acquired from Immediate Media. The brands feature cycling industry analysis, insight, photography and exclusive interviews.
Future’s CEO, Zillah Byng-Thorne, says: “The acquisition of these brands will expand our presence in the sport and outdoor leisure vertical and is a clear demonstration of our strategy to leverage enduring content on our technology platform to further diversify our revenue streams.
“We have a proven methodology and track record of integration and we are confident that this deal will drive further growth in operating profitability and cash generation.
“You may remember that these brands were originally published by Future before we sold them to Immediate Media in 2014. Buying them back is a special moment for us to honour a piece of our heritage and a fantastic opportunity to expand our portfolio.”
Future is a member of FIPP.
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