SPH and IMDA renew partnership to produce and distribute short form digital videos

The second season of SPH’s PSB digital content will run from May 2018 to April 2019 across SPH’s multimedia platforms. More than 120 short-form original videos will be released across 16 programme titles in English and Mandarin, covering infotainment, info-ed and children’s programmes.

This follows a successful Season One, which saw the release of 118 short-form videos, all exceeding their viewership targets. A number of English programmes like ‘Living City’ and ‘Heroes Among Us’, as well as Chinese programmes like ‘Live Your Dream’ and ‘The Newsmaker’, have “gone viral” on social media with more than a million views each, and very active audience engagement.  ‘The Newsmaker’ was also selected by the Programme Advisory Committee for Chinese Programmes as one of the top 10 Mandarin programmes broadcast between 1 August 2016 and 31 July 2017. 

Each episode will span 3 to 10 minutes in length and will be made available to audiences across SPH’s digital content network, such as Straits Times Online, Business Times Online, STIRR, AsiaOne, STOMP, The New Paper and ZB Schools, as well as the Facebook pages of The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne, Lianhe Wanbao, Shin Min, ZB Lifestyle, ZBComma and Thumbs Up.

New this season will be two bilingual programmes targeted at children. Through the eyes of a young reporter (aged 10-12 years) in each episode of ‘Finding The Red Dot’, children will learn about the history, legends and stories of Singapore. “Past Present Future” aims to educate kids of today with older forms of technology and how they have advanced in present day, as well as imagine how they may continue to evolve in the future.

Mr. Ng Yat Chung, CEO of SPH, said: “SPH is pleased to continue the partnership with IMDA to deliver quality content beyond our traditional media platforms.  We are committed to constantly engage the growing segment of digital content consumers.”

Mr Tan Kiat How, chief executive officer, Infocomm Media Development Authority (IMDA), aded: “We are heartened by the positive response to the pilot slate of online info-series produced by SPH. IMDA is excited to continue the partnership with SPH to bring more public service content to inform and entertain local audiences. We hope that through this collaboration, more Singaporean audiences will continue to support and appreciate our local content and stories.” 

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