Dennis Publishing has expanded its UK cycling portfolio with new print magazine – Bikes Etc. The new brand will launch on 29 October with a cover price of £4.75 (€6).
Bikes Etc will focus on testing and reviewing the latest bikes and kit, with expert reviews and advice on performance and maintenance. It sits alongside sister title Cyclist, offering a more technical and consumer purchase-based proposition covering all price points. Dennis says the new launch will allow the company to offer advertisers the chance to cover the whole road cycling genre. A reviews-based website to complement the magazine is also planned for Spring 2015.