Dennis Publishing’s advice on creating magazines for mobile

Clementine Vioux, mobile product manager at Dennis Publishing, UK, gave advice on publishing magazines on smartphones and tablets at the SIIA Digital Content and Media Summit in London, UK, last week.

Vioux offered a list of dos and don’ts when it comes to smartphone and tablet publishing:

Don’t make print replicas
Screen sizes are different to page sizes, both in shape and dimension, so replicating the print version for mobile simply will not work, Vioux told

“When journalists create a print version they work on every page as a single layout,” she said. “You can’t do that on with responsive design as it has to fit every screen size.”

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