“This is perhaps the most exciting time ever to be in the content business. We have become a global, digital and mobile content company delivering large scale audiences around well-defined media brands.”
Duncan Edwards, president and CEO at Hearst Magazines International and chairman of FIPP – the network for global media, was in bullish mood during his opening keynote speech at the 2016 Digital Innovators’ Summit (DIS) in Berlin.
He wasn’t alone. Many of the larger publishers at the summit not only shared significant growth figures, but also celebrated new and emerging revenue opportunities.
The potential of video, content marketing, virtual reality, native advertising, membership schemes, retail tie-ins and more were clearly concentrating the minds of not only the speakers, but also many of the delegates at the summit. The days of media companies relying on display advertising for most of their revenue are at last on the wane.
And while some speakers explored how both new and legacy companies have innovated in the digital arena, others pointed to an experimental future where mobile devices could usher in a transformation of the way they delivered content.
Key themes from the Summit covered in the report included:
1. Social platforms and mobile
2. The fight against ad blocking
3. The continuing rise of content marketing and native advertising
4. Virtual Reality is coming
5. Emerging revenue streams
6. The centrality of technology
7. Targeting younger audiences – Millennials and Gen Z
8. Content innovation
This offer is available to end of August 2016.
In case you missed it, here’s a round-up of information from the DIS:
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