AdWeek has reported that although Newsweek might have been the most high-profile magazine to go digital-only, it probably will not be the last. And so the US Alliance for Audited Media—as the Audit Bureau of Circulations has renamed itself—has endorsed new guidelines for print publications that go digital-only.
The new guidelines, adopted at the AAM‘s board meeting on 14-16 November, say that when a publication makes that transition, it must give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription.
The Newsweek announcement was a catalyst for the move, said Neal Lulofs, evp, planning and communication for the AAM. “The reality is that the publishing market is changing quickly, so the AAM board wanted to make sure it was staying on top and addressing the potential for more of these kinds of changes in the future,” he said.