D2C Summit: Carolin Hulshoff Pol on BILD’s digital subscription success

FIPP’s Direct-to-consumer (D2C) summit kicked off this week with a look at how one of Europe’s biggest newsstand newspapers has become a leading paid content publisher. Joining James Hewes, President and CEO of FIPP was Carolin Hulshoff Pol, Managing Director for BILD, part of German publishers Axel Springer, to talk about building a successful digital subscription business.