Download the FIPP Insight Workshops 2016 speaker presentations
Please note that we will only share those presentations we have been given permission to share by the speakers. Available presentations are hyperlinked to the speaker name below.
FIPP Insight Workshops – Wednesday 11 May 2016, London, UK
09:00-09:30 FIPP INSIGHT AWARDS
Download the winning research campaigns
09:45-10:30 WORKSHOP 1 – Putting our customers’ needs first!
Panel discussion, no presentations available.
Moderator: Amanda Wigginton, Group Customer Strategy Director, Time Inc. UK
Panellists:
– Julie Hamshere, Director of Insight Group M, Member of the UK Media Research Group Committee
– Geoff Copps, Head of Research, IPG Mediabrands U, IPA representative on the PAMCo Tech Board
– Bill Dorris, Group Head of Intelligence, Havas
– Heather Dansie, Associate Research Director, Starcom Media Group
11:00-12:00 WORKSHOP 2 – Audience and performance measurement – trading in a world of data
Moderator: Marius Cloete, Research Consultant to PPA and Magnetic, UK
Presenters:
– Jim Jarrett: Insight Director, PHD International
Katherine Page is a renowned Consultant who works with many of the leading audience measurement systems in the UK including PAMCo and Route, the independent audience analytics company which provides audience estimates for the Out of Home industry.
12:00-13:00 WORKSHOP 3 – Marketing the magazine medium: The true strength of magazine brands
Moderator: Nancy Detrixhe, Research Manager, Magazine Media Association (MMA), The Netherlands
Presenters:
– Yolanda Ausín Castañeda, General Manager, Asociación de Revistas de Información (ARI), Spain
14:00-15:00 WORKSHOP 4 – INNOVATION – Understand the 7 media innovation themes to live by in 2016/7
Presenter:
– John Wilpers, Senior Director USA, Innovation Media Consulting Group, USA – from John’s FIPP Mobile session
15:00-16:00 WORKSHOP 5 – Showcase: FIPP Insight Awards winners
Speed updates on the winning FIPP Insight Awards entries – see them all here.
Further information from Helen Bland at FIPP.
More like this
MPA’s Magazine Media 360° takes overall win at FIPP Insight Awards 2016
The award winning research campaign entries from the FIPP Insight Awards 2016
Download the FIPP Insight Workshops 2016 speaker presentations
