Millions of users browse these marketplaces every day and publishers can undoubtedly benefit from this potential audience. But it comes at a cost: the stores will typically keep 30 – 40 per cent of the sale price and publishers get no data about who bought their product as the buyers’ database is owned by, for example, Apple and not the publisher. This valuable data could be used to improve marketing strategy and enhance the product.
It can also be hard to reach your audience in a crowded marketplace. Having a magazine app sit next to the thousands of other apps available makes it hard to stand out. Edition Digital’s Newsstand enables publishers to establish their very own online store in a matter of minutes. It literally takes a couple of clicks, and the setup process that follows is very easy. Edition Digital’s Newsstand solution enables you to manage all registered users, orders, and content from one place.
In addition, users are able to view their content on the web as well as through native apps, regardless of where the purchase was made. It solves many of problems publishers have had with cross platform selling. The Newssstand solution lets the publisher keep all the proceeds as well as the data. All digital publications are available in one place, where they’re easy to follow, read, and share. The Edition Digital solution also allows the user to sell single copies and individual articles, subscriptions or memberships on a responsive web page and through native apps at the same time.
All this with money paid directly to their PayPal account, and with no coding or start-up costs. Selling content through Edition Digital’s Newsstand is a great way to build your audience and grow a stronger brand, rather than depending solely on third party marketplaces. See showcase here. “The benefit of managing your own store is the ability to be flexible about which selling strategy to employ. Selling single copies and subscriptions, offering membership access to all your current and past issues, all of this is achievable through your own website. Furthermore, you retain 100% of the revenue and own the customers’ data.” says Vesna Zavrnik COO at Edition Digital. With this Newsstand solution Edition Digital continues to strengthens its position as one of the most advanced and powerful digital publishing solutions available today.
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