Elle Australia shoots cover and editorial using iPhone
Australian creative and influencer Margaret Zhang is the cover star for the June issue which was shot by leading fashion photographer Georges Antoni at sunset on Sydney’s Bondi Beach using the Apple device.
Justine Cullen, editor-in-chief of Elle Australia, said: “Since launch, Elle Australia has always been the place where fashion meets pop culture and innovation, and nowhere is that junction more apparent than with this beautiful cover. Our phones these days are not only the truly ‘must-have’ accessory, they’re also an extension of who we are. We are thrilled to bring this Australian first to life.”
Commenting on using the iPhone, Antoni said: “One thing that struck me was how liberating it was to shoot and not worry about lenses, tripods, tethering to the computer, etc. It’s also such an interesting dynamic to see how the public are so conditioned to seeing people shooting on their phones that they don’t really take notice, so the shoot could happen in a much more stealth way.”
Fiona Legdin, general manager, fashion, health and beauty at Bauer Media, added: “The iPhone 7 cover is the latest publishing advance from Elle Australia. Whether it’s creating innovative commercial executions or developing our own unique ways to excite and connect with our audience, Elle continues to lead the market.”
Bauer Media Australia is a member of FIPP.
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