ELLE magazine to launch in Australia

Bauer Media Group,
Hearst Magazines International and Lagardère Active have announced the launch
of ELLE Australia. The first issue (October 2013) will be on sale in September
and the website, ELLE.com.au, will launch in August.

Matthew Stanton, CEO of
Bauer Media, said, “The launch of ELLE Australia sees three of the world’s
greatest publishing houses working together on one of the world’s greatest
brands: the Bauer Media Group; our joint venture partner, Hearst Magazines
International; and our licensor, Lagardère Active. This is our first major
launch since ACP Magazines was acquired by the Bauer Media Group and we are
particularly excited to be launching ELLE, which offers readers and marketers
all the benefits of a well-respected and successful global brand, as well the
opportunity to participate in a multiplatform magazine from the start.”

Kim St Clair Bodden,
senior vice president/editorial director of Hearst Magazines International,
said, “Bauer Media and Hearst Magazines International have launched the
most successful titles in Australia, and we’re confident that the ELLE
Australia will continue our successful track record in the market.”

Valéria Bessolo Llopiz,
ELLE international director of Lagardère Active, said: “ELLE is an
international superbrand. Our print editions are loved by millions around the
world, while our exciting digital multi-platform assets add to our relevance
and incredible reach. ELLE’s mission has always been to inspire women to
express their personal style; inform them about the latest trends in fashion,
beauty, lifestyle and culture; and entertain them with beautiful imagery. This
unique mix has proven to be the winning formula for the brand’s worldwide
success and positions it perfectly for an exciting Australian launch.”