ELLE launches ‘Fashion Now’, showcasing the new generation of fashion designers from around the world
The editors of the 46 ELLE publications worldwide have selected their favourite up-and-coming fashion designers in their country: one designer and three of their looks, each of them showcased on the ELLE Fashion Now digital platform.
All 132 unique looks come to life in one single catwalk video.
This interactive website will invite users to participate by voting for their favourite looks, resulting in an international ranking – of both looks and designers – evolving in real time. Users will also be able to easily share the operation on social media. In addition, an international fashion calendar will gather all the fashion weeks happening across the globe.
The platform was launched on 24 April via the websites of ELLE editions, and votes will be open for one month, until the 24 of May.
More like this
ELLEfit and WeChat: a perfect fit
ELLE brings augmented reality to magazine cover
Hearst Magazines UK appoints Anne-Marie Curtis as new editor-in-chief of Elle
