The Evening Standard appoints Upnexxt to pursue international licenses
This represents a new global expansion strategy of the ES Brand which is delivered as a supplement to more than 600,000 in Great Britain. ES and The Evening Standard say they have found a growing international audience that seeks the unique style and tone of the ES brand. This new initiative seeks to build on the ES brand’s momentum internationally in partnership with local publishers.
Michael Pocock, head of licensing and syndication at The Evening Standard, said: “We’re delighted to be working with Upnexxt to bring the ES Magazine to new markets. It’s an incredible product, combining high-end fashion and celebrity features in a way that young, affluent Londoners really respond to and we’re confident it will have similar success in other territories. With Upnexxt’s exceptional market knowledge and extensive connections we look forward to finding local partners, keen to bring this fresh, exciting product to market.”
Laurie Benson, CEO of Upnexxt, said: “With a digital footprint that can be redirected to the new license, the ES brand will immediately add to a publishers luxury portfolio, with this highly-regarded English brand.”
More like this
Mobile advertising to overtake newspapers in 2016
Major Chinese publishers partner with PressReader to bring newspapers and magazines to the world
Bauer Media reinvents Angling Times from newspaper to magazine format
