Facebook’s new mobile ads show off 360-degree views and vertical videos
Users won’t leave the app when they click on the ad. Rather, it would be a mini-version of the brand’s own website within Facebook. The idea is similar to Facebook’s Instant Articles, where it creates self-contained websites that users can visit without having to leave Facebook.
Here’s how it looks
The video-rich format is aimed at attracting advertisers who would normally gravitate toward television to target an audience. In fact, it’s similar to Snapchat’s so-called “3V” focus of using vertical video to capture users’ attention. Facebook is smartly betting big on mobile advertising. For the first three months of 2015, mobile ads raked in 73 per cent of the company’s ad revenues — a sharp increase from 30 per cent during the same time period in 2013. With all that money going to mobile, Facebook’s chief of product Chris Cox told The Wall Street Journal that it’s going to closely examine the future of what advertising on these small screens will look like. “You’re starting to see a lot of new interactions [on mobile]. We’re trying to spend a moment looking at some of these trends and imagining what they’ll look like in next few years,” he said. Facebook didn’t say when the ads will roll out, but Recode guesses it won’t be “too far off” if they’re presenting it to advertisers.
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