return Home

Meredith Corp's Innovation Group leverages technology and shares best practices across portfolio

At this year's Consumer Electronics Show (CES) in Las Vegas, Meredith announced a new business unit focused on innovation and product development called Meredith Innovation Group, encompassing Meredith Product Studio, Meredith Voice Network, and Meredith Smart Codes. 

The Meredith Innovation Group establishes a unified strategy and approach to emerging technologies and platforms, explained Corbin de Rubertis, head of innovation, VP sales shopper marketing at Meredith Corporation.


Corbin de Rubertis ()

Corbin de Rubertis


“The Innovation Group serves as a connector and incubator for ideas and products generated across the company,” he said. “R&D is very much part of the group’s mandate, including ongoing research and experiments around social listening and visualisation, voice experiences, AI and augmented reality.”

The Meredith Innovation Group brings this work together and establishes best practices for the whole company, so emerging technology can be leveraged across the entire portfolio of brands.

“Much of the Innovation Group’s current focus is on new ways to connect our content to commerce,” de Rubertis said. “Everything we develop is based on first-party data-driven insights. Voice and DTC product development are two of the first new areas where these data-driven insights, combined with our editorial prowess, marketing and advertising know-how are bringing new forms of utility, value and scale to our consumers and advertising partners.”

Data and insight play a big part in Meredith’s strategy, according to de Rubertis. He said Meredith is also developing several data products including their proprietary “Consumer Decision Frameworks” that capture and visualize daily consumer journeys and decisions in a new and interactive way. “Everything we do is grounded in our rich first-party data and insights,” he said. “With over 175million unique users across our breadth of assets, we see billions of signals that help us identify opportunities and generate insights.”


Meredith Product Studio

The product studio, in addition to working directly with clients to develop white label concepts, work with Meredith’s own consumer marketing and licensing teams, which apply the same insight-driven approach to Meredith’s own product development opportunities, de Rubertis explained. The studio will help partners rapidly design and develop innovative direct-to-consumer products.

“The Product Studio is a new, stand-alone group that draws on the Foundry, as well as our business insights, consumer marketing, consumer revenue and licensing teams to develop the right strategy and approach for our partners and then facilitates the execution of that plan,” he said. “Timing varies by project, but in some instances, we are going from ideation to launch in a matter of months.”


Meredith Corp HP ()


Meredith Voice Network

The Des Moines-based publisher was a pioneer in the voice space - their Allrecipes cooking skill was among the first skills to launch on the Amazon Echo and Amazon Echo Show, de Rubertis explained.

“We’re very excited about the opportunities voice creates for our brands,” he said. "Understanding the consumer voice media experience has quickly become a top priority for our client and agency partners.

Voice is an area Meredith is steadily developing with the Meredith Voice Network, which bundles a portfolio of voice and audio experiences based on Meredith's premium editorial content and consumer utilities for advertisers.

“Launching the Meredith Voice Network is our attempt to organise all of the voice opportunities across the company while creating a consistent experience for consumers and a marketplace for our clients as more and more of our premium content transitions to the voice channel,” he said.

Sales of voice-enabled devices over the last couple of years have skyrocketed. New research published by Adobe Digital Insights (ADI) earlier this month suggested that sales of voice-assistant devices grew 103 per cent year-on-year in the fourth quarter of 2017.


Meredith Smart Codes

Also under the Innovation Group are Meredith Smart Codes, which unifies QR code technology across Meredith’s portfolio, connect to a wide range of digital experiences while generating enhanced ad performance and attribution data for advertisers.

De Rubertis explained that Smart Codes will connect print to purchase for Meredith’s partners and consumers. “Smart Codes can drive to a growing range of web-based experiences, from videos to promotions to geo-targeted promotions and even our Universal Shopping cart,” he said. “Unifying the way Smart Codes are deployed and tracked is also creating a new data stream for Meredith and its advertising partners, blurring the line between print and digital media.”

More like this

How M&A helps shape innovation in magazine media

Neue Zürcher Zeitung's head of digital product on innovating in voice and personalised content

NYT's chief technology officer on how the newspaper harnesses technology to innovate

New EIC Jacqueline Gifford on evolving and growing Travel+Leisure

  • Podcast masterclass, part one: Equipment

    Thinking about starting a podcast? Well, there are currently around 700,000 active podcasts and more than 29 million episodes for people to download. So the competition is pretty fierce. Yet don’t let the numbers put you off. As media companies have demonstrated time and time again there is a still a huge appetite among consumers and professionals for well produced imaginative podcasts delivered by engaging and articulate presenters.

    12th Sep 2019 Features
  • Tyler Brûlé talks print, Brexit and what’s next for Monocle

    Having launched both Wallpaper* and Monocle, Tyler Brûlé is widely considered one of the most influential media innovators of his generation. Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components.

    9th Sep 2019 Features
  • Can print magazine brands come back from the dead?

    History tends to suggest that once the plug has been pulled on a print magazine brand, no matter how iconic its, it is the end of the road, or if they are lucky an afterlife as a digital or web version. Charlotte Ricca outlines the unlikely revival of The Face, and asks whether we might see other magazine brands return.

    9th Sep 2019 Features
  • [FIPP Congress Q&A] Lessons for high-performing leaders

    Leadership coach and acclaimed author Kevin Lawrence will share the key messages of his highly-praised book “Your Oxygen Mask First” at this year’s FIPP World Congress. Here, he explains why the pressures of organisational and personal change are so pertinent to the publishing sector.

    5th Sep 2019 Features
Go to Full Site