Welcome to the red-hot world of events as a revenue stream
The list of publishers diving into events in a big way should remove any doubt as to their efficacy: Vanity Fair, Sports Illustrated, Cosmopolitan, Esquire, Fortune, Wired, Bon Appetit, Men’s Health, and Essence.
That’s only the tip of the iceberg.
And, despite the big-name nature of that line-up, medium and small publishers are also finding new revenues in events because they are not so much about scale as about value and connections leading to new subscriptions and new revenues.
Events have entered the big time as part of the transformation of publisher business models, but this is not to say events are risk-free cash cows just waiting to be milked.
What might look like sure-shot winners turn out to be busts. Lack of communication between editorial and advertising can doom a conference. Expenses can get out of control. Misjudging the potential audience can result in empty halls.
The FIPP Innovation 2015 World Report, which launches at the Digital Innovators’ Summit in Berlin on 23-24 March, gives in-depth coverage to the business of events, highlighting success factors, offering insights and ideas and warns of often hidden risks.
Apart from events media, the report also includes chapters on mobile, video, social media, email, print, content, advertising, data, and offbeat (creativity creating a buzz).
Remember its launch:
23-24 March 2015 at the Digital Innovators’ Summit in Berlin.
FIPP’s Innovation World Report consistently ranks as our best-loved annual report among members. In fact, in our surveys of the past three years, it was rated “exceptional” by our members. Why not be part of it?
- Associate your business with Innovation, with display and native advertising opportunities available. Simply email Helen Bland, head of FIPP Insight, or Andre Glazier, FIPP’s commercial manager, for more. You can also call them on +44 (0) 20 7404 4169.
- Also ask them how you can get involved with the monthly FIPP Innovation newsletter, which builds on the World Report.
The 2015 World Report will be available in digital and print formats. FIPP members and DIS delegates get free access to digital editions. Email Helen or FIPP Insight marketing executive Sylkia Cartagena to pre-order.
In the meantime, here is a free chapter on Events and Conferences from the 2014 World Report. Happy reading!
Want more FIPP Innovation?
Sign up for our monthly FIPP Innovation newsletter, visit FIPP.com and follow us on our social media channels for daily updates. Don’t forget to join us at the Digital Innovators’ Summit in March and at the the FIPP World Congress in October (which includes the FIPP Innovation Forum 2015).
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