FIPP Insider Milan and Madrid draft agendas now live: get your free ticket now

Registration

Welcome to FIPP Insider Milan

Lessons from top media thinkers from around the world

At the FIPP and VDZ Digital Innovators Summit in Berlin in March and at the 41^st FIPP World Congress in London in October last year, some 150 top international speakers shared cutting edge insights and ideas with media and technology colleagues from around the world. We have distilled the ideas into key lessons to be applied for the future health of the industry…

James Hewes, President and CEO, FIPP

Why only journalism worth paying for will save journalism

A key recommendation from this year’s FIPP and IMC Innovation World Report is for publishers to double down on developing so-called reader revenues. Andrew Rolf is here to talk more about this and other key findings in the report for 2018/19.

Andrew Rolf, EMEA Director, Innovation Media Consulting, UK

Networking coffee

How user experience impacts your business – for better or for worse

There have always been three ways to pay for digital services: cash, data, attention. This has ultimately driven user experience and monetisation for the underlying content of the Internet. However in the last ten years the triangle of trust between brands, publishers and consumers has been put under threat, with brands paying less (lower CPMs), consumers using adblockers or refusing to pay, and publishers overloading the page with ads to an attempt cover the falling CPM prices. In the short, the Internet is at breaking point. How do we fix it?

Rupert Harrow, International Business Development, Rezonence, UK

Innovation and trust at Schibsted

In this session, Helje will explain (1) how Schibsted innovated with online video to find new audiences and revenues and (2) how Schibsted and other publishers in Norway are working together to tackle fake news and develop trust through a project called Faktisk. Hear more.

Helje Solberg, CEO at VGTV and Chair at Faktisk, Schibsted, Norway

We will announce the speaker and session details soon.

Close of FIPP Insider Milan

James Hewes, President and CEO, FIPP

Networking lunch

Registration

Welcome to FIPP Insider Madrid

Lessons from top media thinkers from around the world

At the FIPP and VDZ Digital Innovators Summit in Berlin in March and at the 41^st FIPP World Congress in London in October last year, some 150 top international speakers shared cutting edge insights and ideas with media and technology colleagues from around the world. We have distilled the ideas into key lessons to be applied for the future health of the industry…

John Schlaefli, Chief Revenue Officer, FIPP

Why only journalism worth paying for will save journalism

A key recommendation from this year’s FIPP and IMC Innovation World Report is for publishers to double down on developing so-called reader revenues. Andrew Rolf is here to talk more about this and other key findings in the report for 2018/19.

Andrew Rolf, EMEA Director, Innovation Media Consulting, UK

Networking coffee

How user experience impacts your business – for better or for worse

There have always been three ways to pay for digital services: cash, data, attention. This has ultimately driven user experience and monetisation for the underlying content of the Internet. However in the last ten years the triangle of trust between brands, publishers and consumers has been put under threat, with brands paying less (lower CPMs), consumers using adblockers or refusing to pay, and publishers overloading the page with ads to an attempt cover the falling CPM prices. In the short, the Internet is at breaking point. How do we fix it?

Rupert Harrow, International Business Development, Rezonence, UK

Innovation and trust at Schibsted

In this session, Helje will explain (1) how Schibsted innovated with online video to find new audiences and revenues and (2) how Schibsted and other publishers in Norway are working together to tackle fake news and develop trust through a project called Faktisk. Hear more.

Helje Solberg, CEO at VGTV and Chair at Faktisk, Schibsted, Norway

We will announce the speaker and session details soon.

Close of FIPP Insider Milan

John Schlaefli, Chief Revenue Officer, FIPP

Networking lunch