FIPP is delighted to announce the launch of its all-new website, FIPP.com.
The new site is the first step in a phased roll-out that will see the organisation provide additional value for its members across multiple fronts, including members’ only access to specially commissioned in-depth reports, webinars, training and a range of new products and services to be launched in the coming months.
“What you will see now when visiting FIPP.com is our MVP, which we will tinker with in coming weeks adding further pages, addressing bugs and fixing design issues. However, the main updates will come post Congress, when several members’ only initiatives will be implemented. Ultimately, FIPP is about unlocking member value and the site is a critical component for doing that,” said Cobus Heyl, Chief Content/Marketing Officer.
Regular users of FIPP.com may already notice subtle changes from the previous site, pointing in this direction. However, “it is very much a work in progress, with not even 50 per cent of the work yet implemented. We are working closely with our partners Zephr, the subscription management platform, to fix the final pieces into place in this later phase. We truly believe we will deliver something our members can not only be proud of, but more importantly benefit from multi-fold too.”
FIPP’s editor Sylkia Cartagena, who has overall responsibility for FIPP’s editorial ouput, said “This has been a transformation year for the media industry and FIPP has the mission to reflect that change in both shape and content. After the coronavirus pandemic hit the world, media executives around the globe engaged with FIPP more than ever, many looking for a roadmap on how to steer their businesses in this new scenario: from how to set up a remote working team, to how to pivot content and how to innovate. The new, fresher FIPP.com puts media features, insight and innovation at the front and centre of our platform.”
James Hewes, President and CEO of FIPP, said “I am delighted that we are able to launch our new website this week. This is the latest step in an our ongoing work cementing FIPP’s position as the world’s leading media membership organisation, building on last year’s re-branding work. The new, fresh design of our site will enable even more people to experience our unparalleled knowledge database and to interact with us more easily. The next phase will deliver an unprecedented change in the value proposition we offer to our members. Watch this space!”
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