FIPP launches Digital Factbook
FIPP has launched the first ever edition of the FIPP World Digital Media Factbook on the opening day of the FIPP Asia Pacific Digital Magazine Media Conference taking place in Seoul, Korea, today (20 September 2012). The launch was announced by Martha Stone, CEO, World News Media Network (WNMN).
The Executive Summary outlines global revenue trends, digital media usage patterns, and usership and revenues for apps, social media, mobile and internet.
The FIPP Digital Factbook features more than 500 data sets from more than 65 major research companies from around the world including comScore, GfK MRI, IDATE, IDG Connect, McPheters, mediaIDEAS, MPA, MAGNAGLOBAL, Nielsen, OPA, Pew, PricewaterhouseCoopers, WARC, ZenithOptimedia, Zinio etc.
Case studies include Popular Science’s constant innovation, The Economist’s connection to its customers, and the digital strategy of Brazil’s newsweekly Veja with 1 million subscribers in print and digital. Also featured are case studies on paid content from Future Publishing and ComputerWorld’s development of touch websites.
FIPP has worked WNMN to develop the depth and breadth of the magazine media content of the previous seven editions of the WNMN report. Together FIPP and WNMN have set out to present all the key qualitative and quantitative research on digital media in one place, incorporating expert analysis and hundreds of datasets to put magazine media in the context of the entire world of digital media. The World Digital Media Factbook gives an overview of the magazine landscape in print and digital revenue and usership patterns, and identifies opportunities for new revenues. It also showcases innovative magazines companies and their winning digital strategies.
