FIPP Research Awards 2013 – call for entries

FIPP will again be holding its Research Awards in 2013. The Awards will be for the best research studies published in 2012 that promote the use of magazine media as an advertising medium, anywhere in the world. Awards will be given in several categories (dependent on the entries received) and there will also be an Overall Winner.

Entries are now invited.

As before, judging will be carried out by FIPP’s Research Committee.

The Awards were successfully introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.

The winners of the 2013 FIPP Research Awards will be announced on the evening of 23 May 2013 at the FIPP Research Forum in Barcelona, Spain, during a special Awards Dinner.

Criteria for eligibility
To be eligible, the research:

• May deal with any aspect(s) of the power of magazine media
• May cover a magazine or magazines of any kind, including consumer and B2B magazines, paid-for and free titles, and in print, digital or other platforms of magazine brands
• May cover magazine media only, or magazines compared with or in combination with other media
• May be qualitative or quantitative
• May use any data collection method, or be a re-analysis of existing data
• May have been commissioned by any kind of organisation, including but not limited to publishers, publishing associations, advertising/media agencies, research agencies, and academic institutions
• May come from any country or combination of countries
• Must have been first published/presented during January-December 2012

Continuous projects which were entered in previous years may be entered again but need to show that there was significant new material which was first published in 2012.

What the judges will be looking for
The Awards will be given for the research projects which, in the opinion of the judges, best demonstrate the effectiveness of magazine media. The judges expect to make Awards for the best research by a national association of publishers, by individual companies, and in any additional category as deemed appropriate from the entries to hand; and an Overall Winner. In addition some entries which are not winners of their category may be designated as Highly Commended, at the judges’ discretion.

Among the judges’ considerations will be:

• The strength of the evidence presented
• The significance of the topic(s) studied
• Technical excellence and innovation in methods, new research tools, or analyses
• The extent to which the research helps to sell the magazine medium
• The reception and use of the study in the marketplace
• The applicability of the study elsewhere (including in other countries), either in terms of the study’s results or its methodology

Call for entries
Entries and enquiries should be submitted to FIPP’s research consultant, Guy Consterdine, at . The deadline for entries is 11 March 2013, but earlier submission would be appreciated.

The Awards give public recognition to specific studies and their sponsoring companies and research agencies. From 2013, FIPP and the judges also wish to give public recognition to the key individuals behind the studies. Accordingly, entries should list the key decision-making personnel involved from the sponsors, the research agencies and/or any other relevant organisation. The nominated individuals on the winning entries will receive personal certificates.

Entries should consist of:
A one, two or three page summary of the objectives, context, method and results of the study

The published report, presentation or other published materials, sufficient to explain the study in detail

The 1-3 page summary should include the following information:

• The title of the project
• Names of commissioning company, research agency and any other relevant organisation/consultancy
• Names and affiliations of key decision-making individuals involved on the project
• Main goals of the study
• Method
• Main findings
• Any indication of impact on the market or other feedback
• Date of first publication/presentation
• Contact details

The summary must be in English. The supporting material is preferred in English, and if the study is short-listed for the Awards, sufficient material must be made available in English (in electronic form if possible) for the judges to be able to reach a conclusion.

It is a condition of entry that FIPP may publish on its website or elsewhere the summaries of each entry.

For Further details about the Research Awards contact Claire Jones.