The key objectives of the Forum are to discuss a number of topics identified by FIPP’s Research Committee as the most pressing current magazine media research issues; to enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work; and for FIPP to circulate the key points, to help improve magazine research around the world.
The programme content will embrace many aspects of audience research for magazine brands. Particular emphasis will be placed on measurement across platforms, and the effectiveness of advertising in publishers’ digital media as well as print magazines.
FIPP Research Awards
FIPP will again be holding its Research Awards in 2013. The Awards will be for the best research studies published in 2012 that promote the use of magazine media as an advertising medium, anywhere in the world. Awards will be given in several categories (dependent on the entries received) and there will also be an Overall Winner. The judging will be carried out by FIPP’s Research Committee.
The Awards were successfully introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.
The winners of the 2013 FIPP Research Awards will be announced on the evening of 23 May 2013 at the FIPP Research Forum in Barcelona, Spain, during a special Awards Dinner.
For more information about the FIPP Research Forum and Awards, contact Claire Jones.
For advertising and sponsorship opportunities at the FIPP Research Forum and Awards, contact Stuart Hands.