The 8th FIPP Research Forum will be held on 16-17 June 2014 in Hamburg, Germany, at the offices of Gruner + Jahr.
The FIPP Research Forum is a two-day event for publishers, researchers and marketing executives in the magazine business. It attracts some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry worldwide.
Key objectives of the FIPP Research Forum
- To discuss a number of topics identified as the most pressing current magazine research issues by FIPP’s Research Committee
- To enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work
- For FIPP to circulate the key points, to help improve magazine research around the world
The FIPP Research Forum is unlike most conferences in that half the session time is devoted to discussion, allowing all the issues arising from the papers to be aired in depth, and wider aspects to be considered. There will be small breakout groups for delegates to debate, in intimate context, the papers given in the previous session. In addition delegates are encouraged to contribute, from the floor, their own experiences in their work. Attendees at the seven previous events have found this extensive discussion to be one of the most valuable aspects of the programme.
Call for FIPP Research Forum synopses
FIPP is calling for synopses for papers to be presented at the Research Forum. The Forum’s content will embrace many aspects of audience research for magazine brands. Particular emphasis will be placed on measurement across platforms, consumers’ usage of publishers’ digital products as well as print magazines, and the effectiveness of advertising in magazine media. For details on how to submit a synopsis, email Guy Consterdine, FIPP’s research consultant.
FIPP Research Awards
The event will also include the 5th FIPP Research Awards. The FIPP Research Awards reward the best research studies published in 2013 that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel. For more information about the awards and how to submit an entry, email Guy Consterdine.