FIPP Research Forum Awards 2013 entries
Synopses of the FIPP Research Forum Awards 2013 entries:
NATIONAL ASSOCIATIONS
FPPA (Finnish Periodical Publishers Assoc), Finland: What influences the reader in advertising for food and health?
OPPA (Online Professional Publishers Association), Belgium: Brand Buzz Survey
PPA (Professional Publishers Association), UK: Magonomics
SINGLE COMPANIES
Feminagroup, Indonesia: A Study of Magazine Platforms Usage
Future Publishing, UK: A new era in publishing – Apple Newsstand
Hearst Shkulev Media, Russia: RFID study of Antenna-Telesem TV guide
Immediate Media, UK: Kingsmill Oatilicious Study
IP Plurimedia, Belgium: The Magazine Experience
Meredith Corporation, USA: Magazines Drive Efficient Sales – Guaranteed
Sanoma Media, Belgium: They Love Our Title, But Do They Love Your Ad?
VTT Technical Research Center, Finland: Role of customer magazines in brand communications and loyalty
Click here for the results of the FIPP Research Forum Awards 2013.
