“Our old branding served FIPP well, having delivered recognition and growth for the organisation across the globe for many years. However, FIPP is changing rapidly to reflect the needs of a rapidly changing industry. Our visual identity must reflect this,” explained James Hewes, Chief Executive Officer, FIPP.
The new tagline, Connecting Global Media, is part of a wider visual identity refresh across platforms, featuring a new logo, new font, and bright, dramatic graphics and visuals.
With member companies in over 60 countries, FIPP connects media owners, national associations and industry suppliers around the globe. FIPP works to empower those involved in the creation, publishing and sharing of quality content. Members include some of the world’s most iconic and well-known media companies like Condé Nast, Hearst, Meredith Corporation, Associated Media Publishing, BBC Worldwide, Burda Media, National Geographic, Editorial Televisa, The Economist, Forbes Media, The India Today Group, Dow Jones, Axel Springer, Nikkei Publishing and more.
Insights into the new brand
FIPP’s new logo is constructed from the foundation of its brand philosophy: connecting people. The new logo features connecting rods, which join together points on a grid, to create FIPP’s “F.”
The logo is grounded in warm red with vibrant support colours for the brand in deep purple, aqua, and bright yellow, that connote bright and positive energy. The font typeface is Campton, chosen for its circular nature.
“Our new logo, based around the theme of networking and connectivity, together with our new strapline ‘Connecting Global Media’ clearly communicates FIPP’s core purpose. We connect global media to help build better businesses. Whether sharing knowledge, helping our members to discover exciting new technologies or meeting new business partners, connecting people is what we do,” Hewes said.
A new suite of logos complements the brand and its four initiatives, including FIPP World Media Congress, FIPP Rising Star Awards, FIPP Insight Awards, and FIPP Insider. Each of the four initiatives has an individual logo and colour from a secondary, complementary colour palette.
The FIPP team presented the new brand this week at the FIPP World Media Congress at Planet Hollywood Resort and Casino, in Las Vegas, Nevada.
Established in 1925, FIPP – Connecting Global Media, is one of the world’s leading media trade bodies, with a primary membership comprised of professional content creators with cross-border interests, and additional membership from national trade associations plus a range of industry suppliers. FIPP empowers members to build market-leading international businesses through a portfolio of events, knowledge products and networking services.
Each year, FIPP hosts the FIPP World Media Congress, which brings together top executives of the leading companies in the global media industry, and the hugely successful Digital Innovators’ Summit (DIS) in conjunction with the Association of German Magazine Publishers (VDZ), which attracts over 600 international delegates from companies like Bloomberg, Axel Springer, The New York Times, IBM and Amazon.
More recently, FIPP Insider events in Helsinki, Milan, Buenos Aires, Santiago and Cape Town have proved hugely popular as FIPP continues to deliver excellent networking and knowledge-sharing opportunities worldwide.
Whether it’s a media partner, a technology supplier or a consultant, FIPP’s global network can help you solve your business problems and drive a host of new growth opportunities.
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