You now have an opportunity to visit and meet with Airbnb as the latest company confirmed to meet with us on FIPP and VDZ’s 5th Digital Innovators’ Tour to Seattle and San Francisco from 12-17 November. Other confirmed meetings include companies ranging from Algorithmia to Twitch, from Facebook to Slack, and from Microsoft to Google and more.
With User Experience a top priority for businesses like Airbnb, we will meet with Madeline Moore, Experience Designer, at Airbnb’s HQ in San Francisco. The relevance here is that UX-thinking extends not only to the website, but also other areas where the company has, or can establish, touch points with its consumers and prospective consumers. This includes Airbnb’s magazine, recently launched in collaboration with Hearst – a reverse digital-to-print model that is becoming something of a trend among digital companies.
In this meeting you will find out more about how Airbnb thinks about UX – online, offline and in print, and, crucially, how they think about the value each touch point brings.
To find out more about Tour arrangements, cost and/or how to register, get in touch with Jennifer Panse (email@example.com) who will gladly help out.
Meetings so far confirmed are:
Participants will meet with a companies ranging from startup and early growth to giants of the Internet world. Each meeting is selected not necessarily because of a company’s direct participation in the media sphere, but because what they do have relevance, can impact or can be of value to media. Confirmed meetings – with 2-3 more to come – include:
Contact Jennifer for the draft schedule and more information on each company, their relevance to your businesses and whom we will be meeting with on our visit.
The Digital Innovators’ Tour is organised by FIPP, the network for global media, and VDZ, the German publishers association, as an extension of our successful annual Digital Innovators’ Summit (11th edition 19-20 March 2018).
The first DI Tour took place in 2014, followed by tours in 2015, 2016 and in May 2017. This tour, our second of 2017, is the 5th one.
The Tours are exclusively designed for people like you, decision-makers in the media industry around the world, as an immersive, in-depth and meaningful learning and networking experience that will benefit you and your business in months, even years, to come. There are up to a maximum of 20 places per tour.
Contact Jennifer for more, or to secure your place before we are fully booked.
The preliminary agenda for Digital Innovators’ Summit 2018 (DIS2018) is now live.7th Dec 2017 FIPP News
This is a reminder to book your place for Digital Innovators’ Summit 2018 TODAY to save €600 on final rates.30th Nov 2017 FIPP News
Only three days remain to save €600 per ticket for FIPP and VDZ’s 11th Digital Innovators’ Summit (DIS), taking place from 18-20 March in Berlin, Germany.27th Nov 2017 FIPP News
“I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.” - Joanna Coles8th Dec 2017 Features
Guest editorship in the magazine industry is used to create a buzz - it's often a way to garner attention. In the past, guest editorship has been often reserved for A-list celebrities. In 1997, Gwyneth Paltrow edited Hearst's Marie Claire, and in 1998, Susan Sarandon edited it. Bono guest-edited an edition of Conde Nast's Vanity Fair in 2007. In 2015, Michelle Obama guest edited Meredith's More magazine.11th Dec 2017 Features
While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.7th Dec 2017 Features
Country Living is continuing their trend integrated multi-platform branded content campaigns for 2017—building off of their steering wheel cover with Go RVing in June—the Hearst brand teamed up with L.L. Bean for a three month partnership which kicked off in October issue and included distinct print covers in November and December.14th Dec 2017 Features
Television reigned supreme over the advertising market. It has been a long time coming, but finally, this year, digital has dethroned TV.11th Dec 2017 Insight News
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