Meet the future: Chatbots and messaging apps. The new Innovation in Magazine Media 2017-2018 World Report will look at how to engage audiences on the messaging apps where they spend most of their time.
Some tech experts say chatbots and messaging apps will replace websites and apps. "They will be faster, smarter, easier to use, friendlier, more targeted, more secure, more personal, more satisfying, and more widely used than websites, apps, and social media," writes ">John Wilpers, author of the Innovation report and senior director of Innovation Media Consulting.
"Chatbots and messaging apps will address consumers’ personal and professional needs and interests and, if a wildly popular chatbot in China and Japan (Xiaoice) is any indication, chatbots will also become readers’ 'friends'", according to Wilpers.
The Innovation Report will give the lowdown on what messaging apps and chatbots are, how and why they offer better engagement than the web and native apps, how to make money from them, and also why there may be editorial resistance to bots. It will also look at how to build a chatbot and how to measure its success. It will investigate successful chatbot case studies including China's Xiaoice, the National Geographic T-Rex Chatbot, and Quartz.
The 8th annual Innovation in Magazine Media World Report delivers proven strategies and tactics for the hottest, more important areas in publishing today: mobile, monetisation, progressive vs native apps, print innovation and the overwhelming plethora of media tech (which tools do you need and how should you use them).
The Innovation World Report is written for FIPP every year by Innovation Media Consulting - a global consultancy helping publishers succeed in the digital age.
John Wilpers, the author of the Innovation Report will present a whirlwind tour of the latest edition at its launch at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin, Germany.
In addition to the speaker programme, DIS 2017 provides opportunity to meet, discuss trends, challenges and opportunities, or simply catch up and have fun through a number of formal and informal networking events. DIS is organised by FIPP, the network for global media, and VDZ, the German Publishers Association. See the full programme here.
More like this
Former Head of news at Twitter, Chief Digital Officer of NBC News and President and CEO of National Public Radio (NPR), Vivian Schiller is now confirmed as one of the speakers for Digital Innovators’ Summit 2018, where she will share her thoughts on what she considers is the next phase of development for platforms and the media.14th Nov 2017 FIPP News
To be launched on 19 March 2018 at the FIPP/VDZ Digital Innovators' Summit (DIS) in Berlin, Germany, the 9th annual Innovation in Magazine Media 2018-2019 World Report focuses on how to actually make innovation happen.13th Nov 2017 FIPP News
We are pleased to announce Gary Liu, CEO of South China Morning Post, as a speaker for FIPP and VDZ’s 11th Digital Innovators’ Summit (DIS) taking place from 18-20 March 2018 in Berlin, Germany.9th Nov 2017 FIPP News
The FIPP Management Board appointed two new company representatives as Directors at its last meeting on 9 October.6th Nov 2017 FIPP News
Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.9th Nov 2017 Features
Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.13th Nov 2017 Features
Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next