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Using audience insights to build ad impact and revenue

Jokke Nurminen, global head of sales of Engage Media, CINT, spoke today at the FIPP World Congress in Toronto about built-in and cross-platform tools to measure advertising impact.

CINT, who has offices around the world and global digital reach, aims to simply “link buyers and sellers,” Nurminen said.

His presentation incorporated a voice-over PowerPoint and Nurminen walking about and taking a seat beside audience members and asking them questions between slides as well as passing out small energy booster drinks.

The slide show took the audience through the tools companies can use – in less than ten minutes – to measure and prove results of advertising campaigns.

“We don’t like to do anything ourselves,” Nurminen said. “We like to have everything automated.”

This ease of use is of value to publishers, who can use the tools to show the unique reach for their users and “not just the clicks, but the people,” which is what advertisers are looking for from publishers Nurminen said.

“It doesn’t have to be expensive or time consuming,” he closed. “The key to the future is to measure and prove results.”

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