F&L Publishing Group launches Health & Fitness in the Netherlands
F&L Publishing Group is to launch a Dutch edition of Dennis Publishing’s Health and Fitness magazine, as a result of a licensing agreement.
Launched as Healthy You, the magazine will reach newsstands on 8 July, with a cover price of €4.95. Initially published bi-monthly, the title will be accompanied by the website, www.healthyyoumagazine.nl.
Dennis says around 20 per cent of Healthy You’s content will be local, with the rest originating from the UK edition.
Ian Bedwell, licensing director at Dennis said: “This deal with F&L is an example of just how flexible our licensing partnerships can be. We are always working with our partners to find the best solutions for their territories – keeping the majority of the content but changing the name allows F&L to package the same trusted expert fitness content from the UK, under a name that resonates with Dutch readers.”
